NARS COSMETICS
Co-creating agile, immersive campaigns and products to reach a growing global audience online.
A beauty industry pioneer, it was important for NARS to also lead the category in digital experiences. We brought together in-house marketing, design, and e-commerce teams to create sustainable digital excellence systems through a collaborative partnership.
CAMPAIGN MICROSITES
Seasonal product releases call for integrated campaigns with quick turnarounds—but legacy tech made delivery a challenge. We devised flexible campaign platforms that integrated with existing CMS to help NARS create interactive experiences with ease.
PRO-PALETTE DRAG & DROP
NARS aims to bring professional artistry to everyone, so the launch of its customizable Pro-Palette really needed to wow. We designed a frictionless and inspiring UX, allowing online shoppers to build a bespoke collection of shades. The Pro-Palette dominated online sales for months—earning it a permanent home on their retail site.
CONCEALER FINDER
Given the inability to conduct in-person trials while buying cosmetics online, NARS wanted to empower digital shoppers to find the best concealer for them. Through an interactive tool matching skin tone and coverage preferences, we helped more NARS shoppers find their perfect match, and the tool has become an evergreen destination for engagement and education.
IN-STORE KIOSK APP
Digital leadership meant embracing omnichannel in store. We built NARS’ first interactive in-store kiosk, with instructional videos, artist tricks and insider product tips, to bring digital experiences to the brick and mortar shopper.
Creative Direction
Product + Brand Development
SELECTED CLIENTS
Adobe Systems • Amazon • American Express • Bloomberg • Condé Nast • Dior • ESPN • Equinox • Gather Journal • Google • Guggenheim Museum • Hyundai • Massachusetts Institute of Technology • MUJI USA • Nars Cosmetics • PGIM • Rhode Island School of Design • Sotheby’s • The Daily Beast • Tufts University • West Elm