A beauty industry pioneer, NARS also wanted to lead the category in digital experiences. Through a collaborative partnership, we brought together in-house marketing, design and e-commerce teams to create sustainable systems for digital excellence.
Seasonal product releases call for integrated campaigns with quick turnarounds, but legacy tech made delivering a challenge. We devised flexible campaign platforms that integrated with their existing CMS to provide interactive experiences with ease.
NARS brings professional artistry to everyone, so the launch of its customizable Pro-Palette needed to wow. We designed a frictionless and inspiring UX for online shoppers to build their bespoke collection of shades. Palette dominated online sales for months, earning it a permanent home on their retail site.
In the absence of in-person trial online, NARS wanted to empower digital shoppers to find their best concealer match. Through an interactive tool matching skin tone and coverage preferences, we helped sell more of the right concealer to NARS shoppers. The tool became an evergreen destination for engagement and education.
Digital leadership meant embracing omnichannel in store. We built NARS’ first interactive in-store kiosk with instructional videos, artist tricks and insider product tips to bring their digital leadership to B&M shopper.
Lucas Roy works at the intersection of strategy and design.
Adobe Systems • American Express • Bloomberg • Condé Nast • Dior • ESPN • Equinox • Gather Journal • Google • Guggenheim Museum • Massachusetts Institute of Technology • MUJI USA • Nars Cosmetics • Rhode Island School of Design • Sotheby’s • The Daily Beast • Tufts University • West Elm