Rooted in technology and backed by science, Molekule was founded out of a critical need to address the adverse impacts of air pollution through cutting-edge purification. As the brand creative director, I lead a team of writers, videographers, and designers expressing the mission through awareness, partnerships, and social campaigns.
Did you hear that?
In collaboration with the San Francisco-based production agency, Near Future, two tv spots were created speaking to how Molkeule purifiers protect in the background of everyday life.
As New York City began to reopen after the lockdown, Joseph Altuzarra partnered with Molekule to provide clean air as he returned to NYFW for the first time in four years.
Along with the 250 attendees, top tier influencers and press alike including Paper Magazine, In Style, and Vogue additionally promoted Altuzarra and Molekule producing over 80,000,000 impressions.
Fresh air & design with Bobby Berk
Bobby Berk, best known as the design guru on Netflix’s Queer Eye, became an influencer for Molekule supporting a six-month engagement starting with holidays and moving through 2022 with how to make a home a sanctuary and home improvement tips.
Through each campaign, Bobby speaks to how a well-cared-for space correlates with an improved quality of life, making him an ideal partner to amplify Molekule’s mission to provide clean air to everyone.
Promoted organically on Molekule and Bobby Berk social channels with listicle slideshows and a social-first videos, the Holiday campaign quickly became the highest performing influencer promotion even with no paid boosting behind it.
With so much uncertainty and misinformation around Covid-19 claims, when the University of Nebraska scientific study proved that Molkeule air purifiers destroy SARS-Cov-2 we looked to transparency to reveal the news. Videos show an inside glimpse into how the tests were done, interviews from the scientist-in-charge and what the data supports.
Product + Brand Development
Adobe Systems • Amazon • American Express • Bloomberg • Condé Nast • Dior • ESPN • Equinox • Gather Journal • Google • Guggenheim Museum • Hyundai • Massachusetts Institute of Technology • MUJI USA • Nars Cosmetics • PGIM • Rhode Island School of Design • Sotheby’s • The Daily Beast • Tufts University • West Elm