A partnership between two global brands, built around a shared belief that institutional investors deserve more than a white paper. Working with Bloomberg Media's custom content studio, the work brought PGIM's Megatrend series to life through data-driven articles that were as visually compelling as they were analytically rigorous. The goal was simple: make complex macroeconomic ideas impossible to ignore.

LAUNCHED FEBRUARY 2020

The pandemic forced businesses to adapt in ways that would permanently reshape consumer behavior and corporate strategy. This article gave institutional investors an forward-looking framework for understanding those shifts, examining how global supply chains, technology, and real estate would be repositioned in the aftermath. Data visualization did the heavy lifting, transforming raw insights into a visual narrative that moved readers through the analysis rather than just presenting it.

LAUNCHED JANUARY 2021

2° of Change

A rise in global temperature is changing more than just the climate. Countries are making monumental pledges, while economies and industries respond through shifts in energy markets, transportation, and urban development. 2° of Change examined these transformations through the lens of an institutional investor, using a single graphic device, a continuous line tracing a 2°C shift, to connect environmental, economic, and policy impact across the entire piece.

CONNECTION AND COMPARISON 

Data from Bloomberg informed macroeconomic insights into how a country's climate pledge drives industry demand. CO2 emissions were mapped against the GDP cost of transitioning to a low-carbon economy. Global EV market growth was placed alongside automotive technology patent leaders. The comparisons were designed to surface insight, not just display data.

EXAMINING INDUSTRIES THROUGH COUNTRIES

A curated set of over 80 data-backed findings, each condensed to a single fact, extended the work beyond the article itself, providing a content engine for social promotion that kept the ideas in circulation long after launch.

The approach drove exceedingly high engagement from one of the hardest audiences to reach in media.

SPD Brand of the Year • Apple Featured App • Time Top Ten • Adobe Strategic Partner 
Building creative systems that solve complex business problems.