Two timely custom content articles were produced, published, and promoted through Bloomberg Media to grow awareness of PGIM’s Megatrend series. Exploring how economics are evolving as a result of the pandemic, and how the climate emergency is driving global changes in energy and manufacturing, our data-driven, visually led approach produced exceedingly high engagement from institutional investors.
The pandemic has forced businesses to adapt in ways that will lead to lasting changes in consumer behavior and corporate business models. The article presents an evolving, investor-focused outlook on how global supply chains, technology, and real estate will be positioned in the future.
Data visualization reinforces article insights whilst also forming a visual narrative through the experience.
2° of Change
The rise in global temperature is changing more than just the climate. Countries are making monumental pledges to address its far-reaching impact, whilst economies and industries are responding through changes in energy markets, transportation, and city development. 2° of Change examines these shifts in perception and action through the lens of an institutional investor.
A single line throughout the article becomes the graphic device connecting the impact of a 2°C change on the environment, the economy, and the ways in which countries and industries are responding to the crisis.
By comparing CO2 emissions to the GDP loss of converting to a low-carbon economy, or presenting the global EV market growth alongside companies leading in automotive technology patents, insights begin to emerge.
Data from Bloomberg informed macroeconomic insights into how a country’s climate pledge drives industry demand through energy, transportation, and city development.
A carefully curated list of over 80 findings, backed by data, each one condensed to a succinct fact, doesn’t just add depth to the article but also provides endless content for social promotion.
Product + Brand Development
Adobe Systems • Amazon • American Express • Bloomberg • Condé Nast • Dior • ESPN • Equinox • Gather Journal • Google • Guggenheim Museum • Hyundai • Massachusetts Institute of Technology • MUJI USA • Nars Cosmetics • PGIM • Rhode Island School of Design • Sotheby’s • The Daily Beast • Tufts University • West Elm