PGIM + BLOOMBERG MEDIA
Thought leadership through data-driven insights from Bloomberg drives two custom content campaigns for PGIM, a global leader in asset management.
Two timely custom content articles were produced, published, and promoted through Bloomberg Media to grow awareness of PGIM’s Megatrend series. Exploring how economics are evolving as a result of the pandemic, and how the climate emergency is driving global changes in energy and manufacturing, our data-driven, visually led approach produced exceedingly high engagement from institutional investors.
LAUNCHED FEBRUARY 2020
Evolving Economics are Creating a New Normal
Evolving Economics are Creating a New Normal
Evolving Economics are Creating a New Normal
The pandemic has forced businesses to adapt in ways that will lead to lasting changes in consumer behavior and corporate business models. The article presents an evolving, investor-focused outlook on how global supply chains, technology, and real estate will be positioned in the future.
Data visualization reinforces article insights whilst also forming a visual narrative through the experience.
LAUNCHED JANUARY 2021
2° of Change
The rise in global temperature is changing more than just the climate. Countries are making monumental pledges to address its far-reaching impact, whilst economies and industries are responding through changes in energy markets, transportation, and city development. 2° of Change examines these shifts in perception and action through the lens of an institutional investor.
THE IMPACT OF 2° OF CHANGE
A single line throughout the article becomes the graphic device connecting the impact of a 2°C change on the environment, the economy, and the ways in which countries and industries are responding to the crisis.
CONNECTION AND COMPARISON
By comparing CO2 emissions to the GDP loss of converting to a low-carbon economy, or presenting the global EV market growth alongside companies leading in automotive technology patents, insights begin to emerge.
EXAMINING INDUSTRIES THROUGH COUNTRIES
Data from Bloomberg informed macroeconomic insights into how a country’s climate pledge drives industry demand through energy, transportation, and city development.
SOCIAL FIRST PROMOTION
A carefully curated list of over 80 findings, backed by data, each one condensed to a succinct fact, doesn’t just add depth to the article but also provides endless content for social promotion.
Creative Direction
Product + Brand Development
SELECTED CLIENTS
Adobe Systems • Amazon • American Express • Bloomberg • Condé Nast • Dior • ESPN • Equinox • Gather Journal • Google • Guggenheim Museum • Hyundai • Massachusetts Institute of Technology • MUJI USA • Nars Cosmetics • PGIM • Rhode Island School of Design • Sotheby’s • The Daily Beast • Tufts University • West Elm