DIGITAL PUBLISHING
DIGITAL PUBLISHING
The expansion of editorial in the digital space, whether in apps or online, offers exciting opportunities to expand and engage readership.
The expansion of editorial in the digital space, whether in apps or online offers exciting opportunities to extend and engage readership.
From pioneering digital publications to interactive augmentation in app and web design, we have helped to define the new digital age of editorial in fine art, fashion, education, travel, and lifestyle industries.
Martha Stewart Living
We collaborated with a small team at Martha Stewart Living to create their first foray into digital publishing with Boundless Beauty. Featuring a pioneering ‘filmic’ magazine cover, Boundless Beauty gained the first digital award offered by the Society of Publication Designers—as well as recognition by Time Magazine’s coveted list of Top Ten Everything in 2010.
We began with Martha Stewart Living collaborating with a small team to create their introduction into digital publishing with Boundless Beauty. Featuring the first filmic cover, the digital magazine gained Martha Stewart Living the first digital award offered by the SPD’s and recognition by Time Magazine’s coveted list of Top Ten Everything in 2010.
Defining Digital
We established a digital strategy with our editorial partners; envisioning, designing, and developing the first storefronts with Adobe. Readers were given access to old issues, new apps, timely videos, and timeless content. Unique digital integrations and user experiences within the apps developed new advertising techniques and extended reader engagement.
We established a digital strategy with our editorial partners; envisioning, designing, and developing the first storefronts with Adobe. Readers were given access to old issues, new apps, timely videos, and timeless content. Unique digital integrations and user experiences within the apps developed new advertising techniques and extended reader engagement.
As we began to forge a new path for the publishing industry, we established a digital strategy with our editorial partners; envisioning, designing, and developing the first storefronts with Adobe. Readers were given access to old issues, new apps, timely videos, and timeless content. Unique digital integrations and user experiences within the apps developed new advertising techniques and extended reader engagement.
Sotheby's
The Sotheby’s app gives access to each of their auction catalogs along with details of every lot for sale in past, current, and upcoming auctions.
Dior
The Dior digital publication app features immersive issues and curated video content for both English and French audiences.
EXTENDED ENGAGEMENT
Smart app development offers new opportunities for editorial to engage readers beyond the publication itself.
Smart App development offers new opportunities for editorial to engage readers beyond the publication itself.
Smart App development offers new opportunities for editorial to engage readers beyond the publication itself.
MYGQ
See a suit you want to remember or a gift idea for someone? The MYGQ app is a digital pinboard, allowing readers to save GQ articles or pages, make collections, and even shop products from within the GQ magazine itself.
Bon Appétit
Bon Appétit
Impermeability to flour, wipe-clean surfaces, and beautiful bright screens make digital devices the perfect cooking companion. For Bon Appétit, we designed and developed Cook Mode, which made recipes easy to follow directly from the publication itself.
Impermeable to flower, easy to wipe off, and a nice bright screen made digital devices the perfect cooking companion. For Bon Appétit, we designed and developed Cook Mode, which made any recipe easy to see and follow directly from the publication itself. Simple step by step inscriptions, quick access to ingredients and clean typography made cooking even a chocolate souffle easy.
BRIDGING THE GAP
Partnering with Adobe, we created the first open source plugin, allowing content published in a single location to be pushed across all digital platforms.
Partnering with Adobe, we created the first open-sourced plugin allowing one location for content to be pushed across all digital platforms.
Partnering with Adobe, we created the first open source plugin, allowing content published in a single location to be pushed across all digital platforms.
Partnering with Adobe, we created the first open source plugin, allowing content published in a single location to be pushed across all digital platforms.
Partnering with Adobe, we created the first open-sourced plugin allowing one location for content to be pushed across all digital platforms.
Readers Digest
We designed and developed the Reader’s Digest app, integrating the plugin to launch the redesign across tablet, mobile, and the RD website.
Gather Journal
Our plugin allows the agile team of Gather Journal to release their digital content simultaneous with print editions hitting the newsstand. The Gather App would go on to be featured on Apple’s App Store as one of the best-designed recipe apps available.
Rapid Prototypes for Startups
For startups, the app plugin facilitates the creation of fully functioning prototypes in a third of the time. For the Liqueur Cabinet, we designed and developed the first iteration of their app, enabling them to hit the ground running and secure the first round of funding in under three months.
CAPTIVATING ONLINE
Our experience in editorial design allows us to create a comprehensive online experience for readers and empowers brands to produce engaging content.
Our experience in editorial design allows us to create a comprehensive online experience for readers and empowers brands to produce engaging content.
Our experience in editorial design allows us to create a comprehensive online experience for readers and empowers brands to produce engaging content.
MIT News
The MIT News website features cutting edge work from one of the world’s most respected institutions. The homepage features local and global news stories, citing articles from The New York Times, BBC, and Reuters, where MIT work is featured. Analytics taught us that most traffic comes to the website organically (from links outside of MIT News), so with this strategic knowledge, combined with research into scrolling vs clicking user behavior, the website was designed to display the homepage and all its content at the bottom of each article, thereby increasing engagement.
GARDEN & GUN
The Garden & Gun website features a modular design, delighting readers with a new experience each time they visit. With two new sections for recipes and travel, and curated content around events such as the Kentucky Derby or Thanksgiving, the Garden & Gun website delivers a finely tuned reading experience for their audience.
The Garden & Gun website features a modular and flexible design that allowed a new experience to readers every time they visited. We created two new verticals in Recipes and travel and empowered advertisers to have full page takeovers for curated content around events such as the Kentucky Derby or top Thanksgiving recipes. The Garden & Gun website incorporates a finely tuned reading experience through finessed type design and beautiful slideshows on any device.
Tufts Magazine
Tufts has an ever-growing network of alumni drawn from its multiple campuses—but printing costs had made the alumni magazine unviable. From an intuitive UX experience to immersive article title slides, and featuring specialized topics for new and evergreen content, the Tufts Alumni Magazine website allows the brand to reach an even broader audience of prestigious alumni and potential donors.
Creative Direction
Product + Brand Development
SELECTED CLIENTS
Adobe Systems • Amazon • American Express • Bloomberg • Condé Nast • Dior • ESPN • Equinox • Gather Journal • Google • Guggenheim Museum • Hyundai • Massachusetts Institute of Technology • MUJI USA • Nars Cosmetics • PGIM • Rhode Island School of Design • Sotheby’s • The Daily Beast • Tufts University • West Elm