RISD
A campaign created to introduce the next generation of makers and grant an inside look at RISD.
Beginning as a catalog and evolving into a dynamic digital experience fueled by user-generated content, RISD Feed Forward Feedback focused an unfiltered lens on MFA graduates. Uncovering objects of curiosity, literature, and sketches, the campaign sheds light on the artistic process, often unseen by traditional aficionados of the arts. The campaign's success gained global recognition from art and design publications, including the catalog's induction into the permanent collection of the AIGA at the Denver Art Museum.
Great artists attract great artists. Feed Forward Feedback investigated the collective, raw inquiry of the RISD MFA graduates to do just that.
INSIDE THE MFA EXHIBITION
Released during the Thesis Exhibition, the RISD Feed Forward Feedback publication gave the audience a unique opportunity to reflect on the artist’s practice: Candid snapshots offering glimpses of the process; prophetic nods to the final work.
Released during the Thesis Exhibition, the RISD Feed Forward Feedback publication gave the audience reminiscence of the artist's practice without presumption.
MFA REPRESENTATION
Feed empowered MFA students by allowing them to upload content directly into exhibition and departmental websites, giving the graduate student body direct control over how their art and process were shared.
Empowered MFA students to upload content directly into exhibition and departmental websites, giving the graduate student body direct control over how their art and process was shared.
ARTIST INTERVIEWS
Interviews included in the campaign revealed an honest look at the rigor and craft involved in a student’s work.
Revealed an honest look at a student’s rigor and work.
Revealed an honest look at a student’s rigor and work.
FEED FORWARD FEEDBACK PRINT PUBLICATION
Featuring found objects, quotes, images of studios, dogeared literature, and dialogue between the Dean of Graduate Studies and the graduate body, the Feed Forward Feedback publication became an expression of the RISD MFA.
Found objects, quotes, images of studios, dogeared literature, and dialogue between the Dean of Graduate Studies and the graduate body, the Feed Forward Feedback became an expression of the RISD MFA.
RISD FEED FORWARD FEEDBACK POSTER SERIES
Silkscreened announcements of the forthcoming catalog release were printed directly onto press sheets.
RISD FEED FORWARD FEEDBACK DOCUMENTARY SERIES
Twelve films, highlighting graduates in conversation with the Dean of Graduate Studies, explore students’ drive and inspiration.
FEED.RISD.EDU
An online platform was created where work of all media types could be shared, feeding directly into dedicated exhibitions and departmental websites.
Creative Direction
Product + Brand Development
SELECTED CLIENTS
Adobe Systems • Amazon • American Express • Bloomberg • Condé Nast • Dior • ESPN • Equinox • Gather Journal • Google • Guggenheim Museum • Hyundai • Massachusetts Institute of Technology • MUJI USA • Nars Cosmetics • PGIM • Rhode Island School of Design • Sotheby’s • The Daily Beast • Tufts University • West Elm