RISD
We created a campaign to introduce the next generation of makers and give an inside look at RISD.
Beginning as a catalog and evolving into a dynamic digital experience fueled by user-generated content, RISD Feed presented an unfiltered lens into the MFA graduates uncovering objects of curiosity, literature, sketches, and an inside glimpse into their studios that shed light on the artistic process that so often goes unseen by art’s traditional viewers.
Great artists attract great artists. Feed Forward Feedback investigated the collective, raw inquiry of the RISD MFA graduates to do just that.
INSIDE THE MFA EXHIBITION
Released during the Thesis Exhibition, the RISD Feed Forward Feedback publication gave the audience reminiscence of the artist's practice without presumption.
MFA REPRESENTATION
Empowered MFA students to upload content directly into exhibition and departmental websites, giving the graduate student body direct control over how their art and process was shared.
ARTIST INTERVIEWS
Revealed an honest look at a student’s rigor and work.
FEED FORWARD FEEDBACK PRINT PUBLICATION
Found objects, quotes, images of studios, dogeared literature, and dialogue between the Dean of Graduate Studies and the graduate body, the Feed Forward Feedback became an expression of the RISD MFA.
RISD FEED FORWARD FEEDBACK POSTER SERIES
Featured silkscreened announcements of the forthcoming catalog release directly on the flat press sheets.
RISD FEED FORWARD FEEDBACK DOCUMENTARY SERIES
Consisted of 12 films highlighting graduates in conversation with the Dean of Graduate Studies to explore what drove their work.
FEED.RISD.EDU
An online platform to share work of all media types that could feed directly into dedicated exhibitions and departmental websites.
Lucas Roy works at the intersection of strategy and design.
SELECTED CLIENTS
Adobe Systems • American Express • Bloomberg • Condé Nast • Dior • ESPN • Equinox • Gather Journal • Google • Guggenheim Museum • Massachusetts Institute of Technology • MUJI USA • Nars Cosmetics • Rhode Island School of Design • Sotheby’s • The Daily Beast • Tufts University • West Elm