MUJI

MUJI, a Japanese retailer, is known for its no-brand aesthetic and minimalist design. With a new location opening in Williamsburg, the advertising campaign celebrated the neighborhood through the simplicity of form and sense of place. 

MUJI is the container for life, adapting to the unique needs and style of you. By focusing on the form of the brand – the MUJI bag – the campaign brings MUJI to the nuances and characteristics of the neighborhood that its community knows and loves.

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Lucas Roy works at the intersection of creative, strategy, and design.

SELECTED CLIENTS

Adobe Systems • American Express • Bloomberg • Condé Nast • Dior • ESPN • Equinox • Gather Journal • Google • Guggenheim Museum • Massachusetts Institute of Technology • MUJI USA • Nars Cosmetics • Rhode Island School of Design • Sotheby’s • The Daily Beast • Tufts University • West Elm