MUJI
Japanese retailer MUJI is known for its no-brand aesthetic and minimalist design. With a new location opening in Williamsburg, our advertising campaign celebrated the neighborhood through the simplicity of form and sense of place.
The simplicity and versatility of MUJI’s products make them fit for life, adapting to unique needs and styles. Through site-specific advertising takeovers of bus stops and subways, MUJI’s iconic products are juxtaposed with the neighborhood's nuances and characteristics, connecting the brand with things that the community knows and loves.
Creative Direction
Product + Brand Development
SELECTED CLIENTS
Adobe Systems • Amazon • American Express • Bloomberg • Condé Nast • Dior • ESPN • Equinox • Gather Journal • Google • Guggenheim Museum • Hyundai • Massachusetts Institute of Technology • MUJI USA • Nars Cosmetics • PGIM • Rhode Island School of Design • Sotheby’s • The Daily Beast • Tufts University • West Elm