GATHER
Since the launch of its first issue in 2012, we have been Gather Journal’s sole digital partner, propelling the food editorial to award-winning growth.
In 5+ years working with Gather, we have defined and projected the brand’s digital voice. Through a comprehensive digital offer, we’ve helped Gather win the hearts and minds of food lovers worldwide, along with more than a few awards, including the 2016 SPD Brand of the Year.
Gather Journal publishes just two print issues per year, making digital their primary engagement channel. To grow and retain readers between print cycles, we devised a holistic digital strategy that built value across touch points.
E-COMMERCE
Easy subscriptions and curated collections of products connected to the current issue’s theme.
DEDICATED COOKING APP
A kitchen app that users want to use.
SOCIAL & CRM
Smart, culturally emergent social and CRM aimed to delight.
HIGH DESIGN TRANSLATED ACROSS MEDIUMS
Gather is recognized for stunning food photography and impeccable style. Its digital presence needed to maintain that essence. We carefully studied the type, imagery, and treatment of the printed publication and designed a website that brought the analog beauty to the screen.
GATHER JOURNAL RECIPE APP
Featured by Apple as one of the most elegantly designed cooking experiences, Gather Journal’s Recipe App brings all its recipes into one digital hub for a deliciously user-friendly experience.
Featured by Apple as one of the most elegantly designed cooking experiences, the Gather Journal Recipe App gives access to every recipe published and enables growth in readership through digital subscriptions.
AN EVERGREEN DIGITAL EXPERIENCE
Gather subscribers were anxious about dirtying the print editions, sometimes buying two copies. We created the Gather Journal Recipe App to relieve the angst with a mess-proof kitchen companion.
PROLIFERATING CONTENT WITH SMART DATA
Content is imported into the website using custom fields. Breaking the data into small components – individual steps, ingredients, quantities, and measurements – allows control over the design and smart proliferation across channels.
All the content from the print issues are imported into the website using custom fields; recipes entered as smaller components: individual steps, ingredients, quantities, and measurements allowing us to control the visual design and distribute content across digital initiatives like Apple News, dedicated apps and reader-friendly perks like digital grocery lists.
AEM MOBILE PLUGIN
We built the first open source Adobe Experience Manager (AEM) Mobile plugin allowing Gather to publish directly from their website to each of their apps. It enabled Gather to sync content across platforms with minimal production.
Lucas Roy works at the intersection of creative, strategy, and design.
SELECTED CLIENTS
Adobe Systems • American Express • Bloomberg • Condé Nast • Dior • ESPN • Equinox • Gather Journal • Google • Guggenheim Museum • Massachusetts Institute of Technology • MUJI USA • Nars Cosmetics • Rhode Island School of Design • Sotheby’s • The Daily Beast • Tufts University • West Elm