Founded in 2019 by Amazon and Global Optimism, The Climate Pledge sets forth to unite signatories to a 2040 net-zero carbon commitment. Social-first videos and custom content articles were released strategically to support announcements on Amazon Sustainability and The Climate Pledge, expanding visibility through Bloomberg channels.

IMMERSIVE ARTICLE EXPERIENCE 

Immersive design brings the Amazon Nature-Based Solutions article to life, through animation, photography, and data visualization.

Taking the reader through the data

Data visualization takes readers through the Right Now Climate Fund $10 million grant, demonstrating how it will help to achieve a lower-carbon world whilst also empowering small forest owners across Appalachia.

The mobile experience maintains the storytelling approach in a vertical format.

VIDEO CAMPAIGNS

Increasing visibility through docustyle and social forward videos

Along with immersive articles, a series of videos produced and directed by Bloomberg Media was released across the web, TV, and social channels. The video releases corresponded to global announcements, maximizing reader engagement and visibility.

AN AGILE, SOCIAL-FIRST APPROACH 

Each social-first video was created, produced, and released in under two weeks. With 85% of people watching social media videos without sound, motion graphics and captions contribute to the visual experience.

DOCUSTYLE CAMPAIGN

The architect of the 2015 Paris Agreement speaks to the power of nature-based solutions

With Bloomberg OTT’s rising viewership, docustyle videos are increasingly being recognized as a powerful engagement tool. For Amazon, we interviewed the leading voice of The Climate Pledge and architect of the 2015 Paris Agreement, Christiana Figueres.